TOPO CHICO
THE BEST SPARKLING WATER COMES FROM MEXICO.
Problem: We have all heard “don’t drink the water”. In some stores Topo Chico isn’t sold with other sparkling waters, but instead in the international section.
Solution: We are celebrating the culture that brings the best sparkling water. Topo Chico is doing so by bringing liveliness to where Topo Chico is sold and connecting people to its festive Mexican heritage.
I created all art work and design pieces in this campaign
Topo Chico is sold in the “ethnic aisle” at Jewel Osco, while the sparkling water section is pictured at the end of the aisle. This floor graphic is placed to direct traffic to Topo Chico’s shelf.
Consumer taps their phone on the POS display enabled with NFC chip bringing them to the contest on the Top Chico website.
