IGus

Be the red sheep.

Ask: IG is a multi-platform trading company and a global leader in forex. After 45 years of experience, they were looking to launch their brand in the U.S. The client asked us to come up with a campaign with a video spot focus to establish their US presence.

Solution: We found that forex traders wanted to work with a broker that had similar interests in mind. So we created a character they could rally around, the Red Sheep. Video and social content was published across the web, grabbing the attention of new forex traders, as well as attracting traders already using other platforms. The Red Sheep isn’t just an ad, it’s a movement.

Results: IG US achieved a growth of 61% from the previous quarter in active non-discretionary trading accounts after the video/social launch in November 2019.

“This is the largest number of active non-discretionary retail FX customer accounts in the history of the forex market in the United States – even before the implementation of the Dodd-Frank Act, and currently, the accounts held by IG US is contributing to slightly more than 2.5 percent.”
(Celeste Skinner, IG US Reports 61% QoQ Uptick in Retail FX Accounts in Q1 of 2020, financemagnates.com)

“According to Finance Magnates Intelligence, this growth was unmatched by other brokers within the United States.” (Celeste Skinner, IG US Reports 61% QoQ Uptick in Retail FX Accounts in Q1 of 2020, financemagnates.com)