Lyfe

Go where you want to go. Do what you want to do and see where Lyfe takes you.

Ask: Lyfe needed to communicate their credit platform to an audience that is known for being riddled with debt by rebranding.

Solution: Our team rebranded Lyfe to stand out from every other financial institution. We created everything in mind to relate directly with our audience-those who want to get out there have experiences over belongings while responsibly planning their financials.

My contributions: Worked in a team consisting of copywriters, designers and creative directors to collaborate rebranding voice and design, created a visual identity directly with the client, built mood boards and visual direction to drive campaign, hand lettered “A Brand New Credit Platform” stamp in visual identity board, created mock ups.