Rachel Foos
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Ohio Tourism

OHIO TOURISM

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THE LAST PLACE YOU EXPECTED TO FIND…

Problem: Ohio is not trending as a popular road trip destination for millennials and Ohio’s most unique attractions are being kept a secret.

Solution: Bringing awareness of Ohio’s strangest treasures to closely populated cities to encourage road trips through Ohio.

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Exposing the “out of the normal” norms of Ohio such as Skyline Chili, Amish racing and Jungle Jims.

Replicas of Ohio’s best monuments will be placed in Chicago. Post a picture on Instagram with #OnlyInOhio to receive FREE Only In Ohio gear. The collectible merchandise can only be accessed through posting and scanning the QR code location on the sign.

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Creative Solution: Print/ Social

Creative Solution: Print/ Social

This direct mail piece acts as both a keepsake poster and a tool to influence people to visit OhioTourism.com to search the top Ohio’s 30 Best Treasures.

To make this piece have the personal quality it needed I hand drew every symbol for the spots on the map.

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